Transforming Sports with Cutting-Edge Expertise.

At Sobirho we empower sports organisations through our innovative platforms that drive success. Our 4 key platforms offer a unique approach to sports management and form the foundation of our mission.

  1. Sobirho Fan: Elevate fan engagement with personalised experiences. Our AI-driven solution creates lasting connections, turning casual fans into passionate advocates.

  2. Sobirho Athlete: We’re not just data experts; we’re game changers. Our technology optimises performance, injury prevention, and recovery, giving athletes the competitive edge they need along with ability to recruit the most outstanding athletes.

  3. Sobirho Operations: Efficiency meets excellence. Sobirho streamlines operations, from ticketing to logistics, ensuring seamless execution and financial growth.

  4. Sobirho Community: We believe in sports as a force for good. Sobirho fosters community partnerships, sponsorship, and social impact initiatives, both on and off the field.

We’re Technical experts in the application of Artificial Intelligence (AI), Large Language Models (LLMs), Data Architecture, and Technology. We’re also business consultants with vast experience of design and execution of operating models to deliver financial growth.

Long term trust with our clients is the bedrock of our relationships, making them financially sustainable is helping to revolutionise how sports management is now achieving unprecedented success.

The digital sports fan journey generates a massive amount of data: click journeys, transactions, memberships, television views, and more. Most sports organisations use point solutions that capture this, creates silos of data with inconsistent data quality. Sobirho provides a holistic view of your fan and creates business relationships sports fans, products, and sponsors.

We’ve tackled some of the most challenging problems organisations have struggled with - in a matter of days.

Consolidate

Siloed data, teams and processes have previously limited ability to grow dynamically.

The Sobirho Platform interoperates with all of your existing systems, processes and departments. This ability turns you into a digitally driven organisation in a matter of days & weeks.

Digital Backbone

The Sobirho Platform is an advanced AI driven technology solution that delivers results quickly.

With a Digital Core forming the new backbone of your Sports Organisation opportunities in revenue growth, fan experience, commercial relationship and many more solutions are created.

Execute

Actions and decisions are captured and the Sobirho Platform becomes your co-pilot.

We unlock significant value within your organisation using your existing data sets and simplify the ability to capture missing data. Our value add is significant in terms of growth, savings, and simplification.

Once connected it became easier to get a 360 view of my fans improving targeted marketing

Impact

Other solutions just didn’t live up to today’s expectations. The time to see RoI was much faster than anything else I’ve seen
Now we’re truly a data driven organisation. We’re seeing growth of 25%

Ed Birchall - Founder & CEO

“We provide a new and innovative approach to how sports teams / organisation use technology to drive commercial value.”

We’re hiring awesome talent. Come join us.